MORGAN MARKETING
(…originally featured in the March 2012 Issue of Island Business News)
MoRgan Marketing is not just any marketing business. What makes it different is that its founder is a young 10 year old entrepreneur by the name of Morgan Whitman. Since the business started in late 2011, she has already doubled her clients.
Morgan explains, “MoRgan Marketing is a business I started to help people in business connect with one another. We take 100 business cards from our clients and mail them out to 100 other business people and then we bring them together every couple of months at a networking event where they can all connect and maybe do business with each other.”
Her short term goal is to make enough money to fund her university education. She is on target. She started out with 25 clients and within two months moved up to 56 clients. Her goal is to establish 100 clients and keep them year after year, generating revenue of $10,000 per year. Her other goals are to assist her friends in other provinces to start a similar business, perhaps a franchising opportunity.
To pick her clients, Morgan has one employee (her father Matt Whitman). “He meets a lot of people and tells them about my business,” explains Morgan. Her employee picks up the client cards and does a lot of the running around. For this, he is paid $5.00 from every $25.00.
A big networking event is coming up and Morgan’s goal is to have 200 people attend. This young entrepreneur will be speaking in front of the crowd. When asked if she would be nervous, she admitted “I will be at first, for the first 5 minutes, but I’ll get over it.”
The business makes for a lot of work with stuffing of envelopes with cards, but her family is quick to lend a hand and makes a fun game out of it.
She hasn’t had to deal with a lot of tough customers, everyone has been great. She hopes to achieve her goal of 100 customers and continue to grow. “It’s hard to imagine 100 customers, but in only a few months we are half way there so we’ll keep on growing.”
The exciting thing about running your own business is that Morgan got to attend a Kidpreneur’s Expo recently put on by Willy Badger. He was able to give advice on starting your own business, which Morgan has evidently already used.
Morgan acknowledges the encouragement from her parents (Matt and Cathy Whitman) and the help they gave her to set up her own business. When asked if she would come back and talk to us when she is a millionaire teaching others how to become millionaires, she said without hesitation, “I sure will.”
If you would like to be part of this networking opportunity, just go on facebook “Morgan Marketing”
